Using Interactive Media & Multimedia to Grow Your Business

This hands-on, half-day workshop aims to help businesses with understanding how to integrate Augmented Reality, 3D models, 2D animations, video, images and sound and other forms of interactive media and multimedia into their marketing and promotion plans for mobile environments and social media networks. Participants will learn how other companies have successfully used interactive media to grow their businesses and receive assistance with developing a plan of action for their own companies that includes a needs assessment that fits their customer base and planning a budget for the execution of the plan. The final segment of the workshop focuses on measuring success through the effective use of analytics.

The workshop is taught by experts in web promotions and marketing as well as artists specializing in interactive media and multimedia.

Following the workshop, participants can meet with instructors for a 1.5-hour Independent Consultancy that aims to provide participants a customized strategy for moving forward with a social media marketing campaign ideal for their company. Included will be an analysis of keywords effective for findability, suggestions for improving SEO, and a calendar of postings for appropriate social media channels.

The co-located Business Workshop takes place on 17 September 2019.

9:00am – 9:15am Introductions
9:15am – 10:30am Demonstrations and Case Studies
10:30am – 11:30am Developing a Plan of Action
11:30am – 12:00pm Measuring Success
12:00pm – 1:30pm Lunch
1:30pm – 3:00pm Independent Consultancy (optional)

(Schedule may be slightly adapted.)

  • Registration fees: $200 (early bird, i.e., until Aug 27), $230 (late, i.e., after Aug 27); optional: +$180 for independent consultancy
  • Early bird rates apply until Aug 27th. Regular rates apply from Aug 28th until Sep 16th.
  • For any questions, please contact Dene Grigar
  • For more information about the workshop and the conference, please visit the ACM Hypertext 2019 website.



Registration can be completed by selecting a payment method below. Both major credit cards and PayPal are accepted. If using a credit card, please make the appropriate selection via the two available buttons. If paying through PayPal, please choose the option from the drop-down menu and click “Add to Cart.”
When registering, please fill out and send this form to Dene Grigar. This will help us effectively prepare for this workshop.


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