Emboldened with the success of his Riding the Bullet e-Book, author Stephen King is experimenting with an honor system publishing model (with a catch) – King will release the first 2/3 of his new work The Plant for free download on his personal site. He will only release the last third of the novel if 75% of the people who download the work pay a nominal $1 fee. (Article in The Industry Standard [IA])
[Link updated April 2005; only the Internet Archive copy of the page was found]