ELO board member, Robert Kendall, is currently working on an exciting new project that seeks “to disrupt the conventional role of words in their day-to-day life.” Keep your eyes open for Logozoa living near you, and to learn how you can participate in this project, read the full description below.
Logozoa.com is a collaborative Web site intended to disrupt the conventional role of words in day-to-day life. It disseminates aphoristic texts as downloadable stickers and showcases photos of these stickers in unusual contexts from all over the world.
We put labels and signs on things to tame them — identify, categorize, explain, instruct, proclaim ownership. What if instead the labels could liberate the everyday world from the literal, proclaim rather than cover up the mysteries? What if they could become Logozoa — textual organisms that infest the literal with metaphor and give impetuous life and breath to meaning?
Logozoa (textual organisms, or word animals) take the form of aphorisms, anti-aphorisms, maxims, minims, neokoans, sayings, left-unsaids, proverbialisms, poemlets, microtales, instant fables, and other varieties of conceptual riffs. More than 375 of these creatures reside at Logozoa.com where visitors can download them in PDF format for printing onto standard label sheets.
The Logozoo at Logozoa.com provides a natural-habitat preserve and showcase for photographs of Logozoa stickers. Currently the Zoo holds over 475 photos contributed by numerous photographers from around the world.
And there’s more. An E-Dopt-a-Zoa feature allows you to paste an ever-changing virtual sticker onto your own Web site, and a pair of oracles provide Logozoa in response to your questions.